The Virtual Breastfeeding Culture

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Product Overview

In The Virtual Breastfeeding Culture, author Lara Audelo chronicles the stories of 30 mothers who all found the help they needed online. New mothers in this book described how they used social media platforms, such as Facebook and Twitter, along with websites and blogs to find advice, encouragement, practical support, and even friendship 24/7, no matter where they are.

Illustrates that since the advent of the digital communication, mothers have been using the Internet to support and connect with each other. Women have claimed the Internet as their own, and have created an elaborate infrastructure of virtual support. Spanning the course of almost two decades, online breastfeeding support has produced a thriving and expanding community of women committed to strengthening the sisterhood upon which so many mothers have come to rely.
Motherhood and breastfeeding come with incredible joy, but can also come with challenges that may be difficult to face alone. In today's world, increasing numbers of women are turning to the Internet to find breastfeeding support they need, whether they are looking for answers to specific questions or searching for others who are experiencing similar challenges.

Many new mothers find that they receive little support once they give birth, and soon discover that life with a new baby is hard. Mothers are usually sleep deprived and may be having breastfeeding problems. They may feel like they don't know what they are doing, and as a result, they are often overwhelmed by the demands of new motherhood. In addition, many new mothers are socially isolated, and as a result, lonely.


  • Stories from mothers just like you
  • Raw, Honest, uplifting, hopeful, and at times humorous narratives
  • A helpful list of resources and tips on how to use the Internet for breastfeeding support
  • A special section for lactation professionals on how and why they should connect with their clients through various social media platforms


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